Performance Marketing & Growth Achievements

Real campaigns, real results. A deep-dive into the strategies and executions that drove measurable growth across 8 companies and industries.

E-commerce & Group Buying Platform

Built a structured paid acquisition engine that cut CAC from ₦3,500 to ₦1,200 and grew monthly buyers to 3,200+.

Food Delivery & Shops Platform

Scaled monthly orders from 1,100 to 6,800+ and improved 30-day retention from 12% to 34% through acquisition and lifecycle strategy.

Fintech & Remittance

Reduced cost per install from $18 to $6.40 and built a content engine driving 4,000+ monthly organic visits in 5 months.

E-commerce & Retail

Achieved 5.2x peak ROAS on Google Shopping and lifted conversion rate from 1.4% to 3.1% through funnel and CRO work.

B2B SaaS & Automation

Cut cost per qualified lead from £180 to £64 and generated 340+ demo-qualified leads in the first campaign quarter.

EdTech & Online Learning

Scaled enrolments from 200 to 1,100+ students and reduced cost per enrolment from $45 to $17 in 6 months.

Web3 & Crypto

Grew Telegram community from 800 to 14,000+ members and coordinated a launch that drove 8,000+ app downloads on day one.

B2B SaaS & Project Management

Built an inbound engine from zero — 5,200 monthly visitors, 120+ MQLs/month, 40% improvement in sales close rate.