Eyelevel

Eyelevel Learning is an online education platform offering professional skills courses. As Head of Growth, I owned the full acquisition and activation funnel — scaling enrolments while keeping cost per student acquisition within a profitable range.

Key Responsibilities & Achievements

• Scaled enrolments from 200 to 1,100+ active students within 6 months
• Designed a Meta Ads funnel: awareness (video) → consideration (free webinar) → conversion (course enrolment)
• Reduced cost per enrolment from $45 to $17 through creative testing and funnel restructuring
• Built an email onboarding sequence that reduced 30-day churn from 38% to 14%
• Launched a student referral programme adding 180+ enrolments organically
• Introduced YouTube pre-roll ads that generated 22% of top-of-funnel traffic at lowest CPM