Koyn

Koyn is a Web3 platform designed to make crypto accessible to everyday users in Africa. I led community growth and marketing — building an engaged user base from near-zero through community-first strategies before transitioning to paid acquisition.

Key Responsibilities & Achievements

• Grew Telegram community from 800 to 14,000+ members in 4 months
• Ran Twitter/X Spaces and AMAs that averaged 600+ live listeners per session
• Designed and executed a referral campaign that drove 3,200 waitlist signups in 3 weeks
• Managed KOL (Key Opinion Leader) partnerships with crypto influencers across Africa and the diaspora
• Built a content calendar across Twitter, Telegram, and YouTube driving consistent organic growth
• Coordinated launch-week campaign achieving 8,000+ app downloads on day one