Boardman is a B2B project management and team collaboration SaaS. As Head of Marketing, I owned the entire marketing function — brand, demand generation, content, and product marketing — helping the business move from a founder-led sales motion to scalable inbound growth.
Key Responsibilities & Achievements
- Built the inbound marketing engine: SEO, content, and LinkedIn thought leadership
- Grew organic traffic from 400 to 5,200 monthly visitors in 7 months
- Launched LinkedIn Ads campaigns targeting project managers and team leads, generating 120+ MQLs per month
- Created case study content programme that contributed to a 40% increase in sales close rate
- Established product marketing assets: one-pagers, comparison pages, and objection-handling guides
- Built HubSpot CRM workflows aligning marketing MQLs with sales follow-up SLAs
5,200
Monthly organic visitors (from 400)
120+
MQLs per month from LinkedIn Ads