7Automation is a B2B automation platform. Through my work at FutureSource, I led the paid acquisition strategy for this product — focusing on LinkedIn and Google Search to generate qualified demo requests from operations and IT decision-makers.
Key Responsibilities & Achievements
- Built LinkedIn Ads campaigns from scratch targeting operations, finance, and IT personas
- Developed lead magnet content (whitepapers, webinar promotions) as top-of-funnel acquisition
- Managed Google Search campaigns focused on high-intent "automation software" and "workflow tools" terms
- Implemented lead scoring in HubSpot to prioritise sales follow-up
- Reduced cost per qualified lead from £180 to £64 in 3 months
- Generated 340+ demo-qualified leads in the first campaign quarter
£64
Cost per qualified lead (down from £180)
340+
Demo-qualified leads in Q1