Bezopo is a Shopify-based e-commerce retailer. I managed the full digital marketing function — spanning paid media, email automation, SEO, and Shopify CRO — with a primary KPI of profitable revenue growth.
Key Responsibilities & Achievements
- Managed Meta and Google Shopping campaigns driving 70% of total revenue
- Built Klaviyo email flows (welcome, abandoned cart, post-purchase) that generated 22% of monthly revenue
- Implemented structured data and on-page SEO improvements, lifting organic traffic 55% in 4 months
- Optimised product pages and checkout — improved conversion rate from 1.4% to 3.1%
- Introduced a subscription upsell flow that increased average LTV by 34%
- Achieved 5.2x ROAS on Google Shopping at peak (Q4 campaign)
5.2x
Peak ROAS on Google Shopping
3.1%
Conversion rate (up from 1.4%)