Sendme

Sendme is a cross-border remittance platform targeting the African diaspora. I led all marketing efforts — building the brand from near-zero awareness and establishing a sustainable acquisition engine in a highly competitive fintech category.

Key Responsibilities & Achievements

• Developed the brand positioning, tone of voice, and visual identity guidelines
• Launched paid campaigns across Meta and Google targeting diaspora communities in the UK and US
• Built content marketing and SEO strategy that generated 4,000+ monthly organic visits within 5 months
• Set up email nurture sequences that converted trial users into paying customers at 28%
• Managed influencer partnerships with diaspora creators on YouTube and TikTok
• Reduced cost per install from $18 to $6.40 through creative and audience testing